Forget Samsung, Huawei goes because tomorrow, Apple want to watch Netflix, Disney as the biggest competitor



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Forget Samsung, Huawei goes because he wants to watch Netflix, Disney as the biggest competitor tomorrow - Photo 1.

"This is the time of the exhibition" – the exhibition came out – it was a simple but visible white letter about Apple's invitation to the media for the event on March 25th.

That day, a delegation of producers, studio directors and well-known actors will gather in the 1000-seat theater of Steve Jobs, California, with Apple's CEO. Tim Cook will be the main operator on the stage.

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Now Apple will no longer have to create the next great device. When the iPhone sales show signs of a slowdown, the event is seen as an emphasis that attracts attention for this multi-billion entertainment industry. In this area, dealing with them will not happen, such as Samsung or Huawei, but those that have been before them for many years, such as Netflix, Amazon and Hulu.

That's why the March 25 event will probably be where Apple reveals details of its performances with the names of both sides of the camera, such as actor Reese Witherspoon, Jennifer Aniston, Brie. Larson, Jason Mamo, Octavia Spencer, JJ Abrams, M. Night Shyamalan and director Steven Spielberg. These shows will show how Apple competes with competitors that have been in the foreground for years.

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In the event that a new product came in last year, Apple said that it currently has 2 billion iOS devices on a global scale, but now its strategy is to fill this huge content content. For years, Apple has launched services such as Apple Music and Apple Pay to increase revenue. This strategy is expanding in Apple News and now it's streaming with movie stars.

This led them to enter the Hollywood area, where local customs may be contrary to the Silicon Valley culture. The Bloomberg source said that Apple agreed to transfer HBO, Starz and Showtime to their screens, but the focus will still be on programs they produce themselves.

Forget about Samsung, Huawei goes because he wants to watch Netflix, Disney as the biggest competitor tomorrow - Photo 4.

Apple's secret will probably surprise many people with the number of programs that the company will start in this case. According to Unnamed New York Times, Apple recorded 5 series, about half a dozen other programs were close. It is expected that the number of original programs they produce will increase by 2020.

With products that are expected to appear on the upcoming event, perhaps after just one night, Apple will see that the molting is a completely different look: from a technology giant to a corporation. Business is more diverse, with the background of original entertainment programs, enough to stand on parks with fun names such as Hulu, Showtime and FX.

Compared with Netflix, Amazon or Hulum, even though Apple has missed streaming players, they are still faster than many others. Their performance is two weeks before the Disney event – Mouse is also planning to present its new streaming platform. Apple's event took place many months before Warner Media was launched.

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Interestingly, Apple's entertainment group's headquarters are located in Culver City, California, where history was once the center of film production. The department is currently run by two former television directors from Sony, Jamie Erlicht and Zack Van Amburg, under the control of Apple's vice president of software and Internet services, Eddy Cue.

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In 2017, Mr Cue recruited two Sony veterans, after Apple unsuccessfully pulled out its first original "Planet of Apps" series. Approximately one billion dollars of the budget has been invested in this division and so far have been properly used.

While the budget for television shows or the movie series is not a problem for a company like Apple, New York Times interviews with people working in the company show another problem. : Conflict between two different cultures.

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On the one hand, Apple, a technology company known for its tightly-knit business plans or operations, is in contrast to the other side of the luxurious culture that has the shadow of Hollywood stars.

While Apple's entertainment department provides feedback to every individual participating in the shows, they are completely silent about their marketing and deployment plans. Even people working with Apple do not have or have little information about when and how they will present their performance.

In an interview with the New York Times with individuals who participated in the Apple series, they also said that many Apple executives were too strict about their technology image in the show – for example, How to use the iPhone? How is the MacBook? Is this true? – perhaps with directors, these details are more than usual, that's what they honor.

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However, these cultural conflicts did not prevent the famous stars from cooperating with the company. So far, Apple has commissioned almost two dozen different series from names such as Oprah Winfrey, Damien Chazelle and Chris Evans (whether this is the reason that Captain America has withdrawn from their role) and others. other.

Producer of sci-fi films such as Star Trek or Star Wars, J.J. Abrams also has two series with Apple. One with Jennifer Garner, who played a leading role in the previous Alias ​​series, and a music show with singer and songwriter Sara Bareilles, who will soon start production. Apple also turned to the green light for cartoons of Peanuts and children's performances when working with Sesame Workshop.

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Below is a list of some projects, or whether the recording is finished or is about to end soon. Most likely these names will be published in the first Apple TV series.

Drama:

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The series "Morning Show" by Reese Witherspoon and Jennifer Aniston: A sequential series with these actresses is considered as the core project of Apple. The company undertook to issue two seasons before watching the scenario. In addition to the two actors and producers mentioned above, Steve Carell, Billy Crudup and Mark Duplass are also involved. Recording for the first season will soon be completed.

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"Little America" ​​of the Writers of the "Great Patient": The series with individual stories focused on immigrants in the United States. The production will be by Lee Eisenberg and the duo for The Big Sick – Kumail Nanjiani and Emily V. Gordon. The series is now recording.

In addition to Swagger, the series is based on footballer Kevin Durant and "My Glory Was I Friends", a miniseries based on the memory of Amy Silverstein on the support group that helped her prepare for the transplant. heart.

Science Fiction

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Reboot for Steven Spielberg's "Amazing Stories" series: This popular NBC series will come to life with the same name. After some host editions, Edward Kitsis and Adam Horowitz will start the program, the duo for the ABC "Once Upon A Time" series. It is expected that this series will soon be closed.

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"For All Humanity", series of science fiction Ronald D. Moore: This series of external universes will be addressed by producers of the cult names "Outlander" and "Battlestar Galactica". The movie will look at what will happen if the global space race continues. This film is finished recording and ready to be shown.

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"See" with Jason Momo: The epic star Aquaman will ask the question: What will happen to humanity if people suddenly do not see it? In addition to Jason Momoe, Alfred Woodard also appeared in the series, which appeared in various movies and television series, such as Luke Cage.

In addition, Apple is also available for two other sci-fi series with directors such as David S. Goyer (Batman Begins, Man of Steel), Josh Friedman (Terminator: Chronicles Sarah Connor), Simon Kinberg (X- Men: Dark Phoenix).

Horror and action

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"Are you sleeping?" with the player Octavio Spencer: The winner will be given the main role of the film. "Are you sleeping?" based on the novel Kathleen Barber, which describes a rigid murder and investigation process. According to Spencer Instagram, the recording will be completed by the end of this year.

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New horror film Shyamalana: the famous filmmaker "The Sixth Sense" (6th Sense) and recently "Glass" starring Rupert Grint, Lauren Ambrose and Nell Tiger Free, will do a new horrendous job with Apple. But the story is still in secret, although the recording is almost complete.

There is also "Defending Jacob", a series of 8 works, featuring Chris Evans as a 14-year-old son accused of murder. Recently, it was reported that Apple chose "Captain Marvel" Brie Larson for the "Undercover: Coming of Age and CIA" series based on the memories of a former CIA officer.

Comedy films and presentations for children

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Comedy from duet "It's always sunny in Philadelphia": The project will include Rob McElhenney and Charlie Day, a star and producer of series for FX and FXX. It's done.

"Central Park"This musical animated series comes from the creator of "Bob's Burgers", Loren Bouchard and voice player Josh Gada on "Frozen" and producer Nori Smith. This series will be completed in the next few months.

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"Dickinson", comedy from the playwriter Alena Smith, who wrote for "The Affair" Showtime. The star from "True Grit" and "Bumblebee" will play as Emily Dickinson, while actress and singer Jane Krakowski will play her mother. Recording takes place.

Documentary film

"Home", documentary filmmaker Matt Tyrnauer: The series of filmmakers "Scotty and the Secret History of Hollywood" and "Studio 54" will bring viewers to luxury houses owned by unpopular people. It will be completed in the next few months.

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"Queen of Elephant"The documentary was premiered at the last International Film Festival in Toronto, where mother elephant took his children from home to find food and water. The film was published by Chiwetel Ejiofor (male leader in 12 years of A Slave).

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