Saudi Arabia News on previous news – Saturday, November 28, 2020
Continued_ Saudi News
The British spent around £ 14 billion on digital advertising in 2019, prompting Britain to introduce a new system that prevents Google and Facebook from monopolizing the market.
Britain will launch the new system early next year to reduce the dominance of Google and Facebook, to pull small businesses out of competition and harm consumers.
The law will introduce a dedicated unit at the British Competition and Markets Authority, which said earlier this year: They need new laws to keep technology giants under control, according to technology portal aitnews.
According to the British competition regulator, digital advertising is dominated by Google and Facebook, as they spent almost 80% of almost £ 14 billion in 2019.
In return, U.S. companies said: They are committed to working with the British government and the digital advertising regulator, which also includes giving users more control over their data and the ads they see.
He is a “rude advocate of technology,” said Oliver Dowden, Britain’s digital technology minister, but there is a consensus that channeling power in a small number of companies limits growth, limits innovation and has negative effects on individuals and businesses that depend on it.
“The time has come to tackle this and trigger a new era of technological growth,” Dowden said.
The newly established Digital Markets Unit, which will become operational in April, could be given the power to suspend or prevent technology companies’ decisions and impose financial penalties for non-compliance.
Businesses will need to be more transparent about how they use consumer data, the government said, and restrictions that make it difficult to use competing platforms will be banned, adding that the rules will also support the news industry and restore the balance between publishers and platforms.
The British Competition and Markets Authority said on Monday: It estimates that complaints against one of Google’s technologies require a formal investigation.
Open Web marketers, an alliance of technology and publishing companies, have announced that Google is changing the Chrome browser and Chromium developer tools to give it more control over publishers and advertisers.
Google said: Advertising practices need to adapt to changing expectations about how data is collected and used.