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SRF should be evaluated instead – Switzerland: Standard


Swiss television stations SRF they will give up public opinion in the future. Journalistic articles are intended only for display, but not for evaluation, said the new director SRF Nathalie Wappler in an interview with "NZZ am Sonntag".

"We need to make a program that informs but does not polarize. We do not need to publish an opinion," said the 50-year-old who will succeed SRF Ruedi Matter in the spring of 2019. Wappler, currently the program director of the Central German Broadcasting Corporation in Halle, wants to redefine public services in Switzerland after strongly challenged "No Billag" votes.

News articles should only be displayed, they will no longer be evaluated. "If we let politics speak in a post, and if the journalist gives the impression that he knows better, this will cause a loss of confidence." Journalists should rip out that they are not just cliches of the "SVP equal to Stumpenraucher" type. Would you serve it? The politicians of the strongest Swiss parties have repeatedly criticized the station.

Ideas for working with private individuals

Keeping the public service in no way should be inhuman or voyeuristic. And there is no need to scan in the information. "In the future, I do not want to get crashed in the future in order to get as many clicks as possible," said the longtime television editor and former editor-in-chief of the SRF. The research wants to give more space.

Wappler has also been published privately in the future media and publishers want to work together. They are flooded with joint journalistic collections in the regions with which small editorial boards will likely be touched by SRF expertise. "The BBC has created a network of local journalists with regional media, which can be accessed by smaller editorial offices, thus strengthening local journalism." Such models could be interesting for Switzerland as well.

More series

Wappler wants to strengthen the culture, it will not be exposed by any quotes. "Our contributions to Youtube do not have to be watched 16 million times. Instead, I want to find a way to measure relevance." Cultural contributions sometimes have a real reach. Culture brings values ​​and is important for society's cohesion. In the future, the new director plans to produce several series, such as "Wilder".

As the SRG will have to save 100 million francs from 2019, Wappler will probably have to reduce 47 jobs to the SRF. Where she wants to use the leverage specifically, she did not comment in the interview. "I will have to make decisions that will not be happy to everyone." (Roy / SDA)

Created: 11.11.2018, 02:12 clock

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