Apple will introduce its own streaming video service and subscription on Monday. This move emphasizes the transformation of Apple.
For many years, the group has been making devices for selling money, and especially the iPhone. But sales of the smartphone have recently fallen, and Apple is increasingly looking for new revenue streams.
Billions of their own productions
As one of them, the band recorded video playback. About two years ago, Apple hired two top-level managers of Sony television studios, controlled by Breaking Bad. According to reports from the US media, the iPhone has so far pulled about $ 2 billion in its own production. The most interesting projects so far have been the series on the Hollywood celebrity television competition, such as Reese Witherspoon and Jennifer Aniston.
Apple pays $ 1.1 million per episode for the information "The Washington Post" – a number that is common to the supreme TV show. Hollywood director M. Night Shyamalan ("Sixth sense", "Glass") has made a completely secret thriller.
The business model is still open
"Apple is the only company in the world to be able to jump a few million dollars into entertainment and get a message of marketing or sales plan for Reese Witherspoon and M. Night Shyamalana," said an informed Hollywood member. "Washington Post".
In fact, it is still quite unknown how Apple's business model for exclusive production looks. He is thinking cheerfully. One idea was to make it available only on Apple devices. Should we attract customers for a new video subscription, modeled on the Apple Music?
Netflix remains the best dog for now
The US media reports also said it was premature to consider Apple's attack as a frontal attack on Netflix. Although $ 2 billion is a lot of money, Netflix spent about $ 8 billion last year on content, mostly for movies or series that are exclusively available on the service. Currently, it is $ 1.4 billion a month, said Reed Hastings, CEO of Netflix.
"Apple will focus – at least for now – to help others sell video subscriptions and gain revenue in revenue," said well-connected media reporter Peter Kafk in the Recode Technology blog. Apple could sell package packages in the future – for example, HBO, Showtime and Starz in the United States – cheaper than individual bids. In the "Wall Street Journal," he said on Monday night, the sender's subscriber would need $ 9.99.
Is there a news subscription?
Another Monday announcement could be a new news subscription. According to media reports, Apple could get the Wall Street Journal at least initially as its address. By contrast, Washington Post and the New York Times did not want to cooperate. A few weeks ago, the Wall Street Journal provided a report that Apple wanted to keep from the publishers, half of the subscription, a difficult critique of the iPhone group from the media industry. There is also speculation about a subscription service that would allow access to various paid games.
(SDA / gku)