Friday , February 26 2021

Epic Games "Fort Knight, e Sports"



Park Sung-chul, CEO of Epic Games Korea, "joins Korea in a global way"

Park Sung-chul, representative of Epic Games Korea

Park Sung-chul, representative of Epic Games Korea

[아시아경제 조한울 기자] 2nd and 28th place. This is the domestic PC room on the battlefield (hereinafter: Bug) and Fortnight. The number of global simultaneous users in Fort Knight is 8.3 million and two-byte 86 million. Epic Games is also the first overseas player to take on the role of the main sponsor of G-Star and has the readiness to raise "Fortnight Boom" in Korea during the battle.

Park Sung-chul, president of Epic Games Korea, who met G-Star at the age of 16, said: "Korea has won the first place in almost all games, but Fortnight has some games that the Koreans do not touch seriously. " " He said.

Park said: "As the main sponsor of" G-Star ", the share of parks in the PC has increased slightly, and awareness has also increased," Park said. At the 14th place under G-Star ranks 28th to 19th place.

Korea is also the market for watching at Epic Games's headquarters. The success of e-sports in Korea, which is the main sponsor of e-sports, leads to global achievements. Mr Park said: "Our president's team, Sweeney, is very much in favor of Korea," he said. "Because home game developers make the most of the Unreal Engine, Epic Games" game development engine. "" Fortnight created a business model inspired by the pay-per-view model, which domestic players form as their business model, "he added.

In China, where Tencent is the largest shareholder of Epic Games, Park is watching an attempt by Korean corporations, Park said. He said: "The taste of the game of Korea and China is similar, and China is not as popular as Korea," he said. "We monitor Chinese corporations and find out what marketing results will be generated in Korea."

The Battle Fortune Knight, released by Epic Games last year, is now becoming popular around the world. Computers, consoles and smartphones have been published in different versions, so users of different platforms meet in one game. The number of members exceeded 200 million. BTS, national footballers, etc. They are also popular with signs. The problem is that the battlefield is recognized in Korea.

Epic Games has begun to catch up with battlefields with aggressive marketing in Korea. Epic Games, which started its PC room at 8th place, sent an advertisement to Hollywood actor Chris Pratt on radio waves. In addition, Epic Games rewards 100 billion won at the e-Sports World Championship, which encourages Korean users to participate in the competition. On 15 November of next month, an e-sport event will be held in Korea, featuring many celebrities. Park said: "We can not say exactly, but we are setting up a huge budget for domestic marketing."

Epic Games, which stated that Google is offline, will continue to work with Samsung Electronics. Epic Games wrote a strategy to install the game on the Google Play Platform "Game Launcher" instead of launching a portable notebook on Google Play. Park said: "I would like to maintain closer relationships with Samsung Electronics and do a new collaboration."

Park said: "In the engine sector, we will expand the Unreal Engine database to play" Port Knight "in Korea." We will also try to make "Port Knight" a culture outside games. ".

Jo Hanul reporter [email protected]




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