Saturday , February 27 2021

Italian anti-Netflix law to protect the film industry



Italy intends to halt release of Italian films on Netflix in order to protect its cinema industry

Italy will introduce a compulsory delay between the views of Italian cinema films and shown on streaming services, such as Netflix, in an effort to protect its domestic film industry.


The law came after a trinitarian question that was born at this year's Venice Film Festival, where there were several films of the upcoming American Netflix gamers or Amazon, including the Golden Lion "Roma" winner.

The film by Mexican director Alfonso Cuaron was the first to win Netflix with a major festival prize. Thanks to the success of the festival, on November 21, he will begin to perform at theaters all over the world, and then on December 14th at Netflix.

In contrast, the French Khan Film Festival decided to accept films with a guaranteed film in order to protect theaters.

The French law states that there must be a 36-month interval when a movie is shown in theaters and if it can show streaming or subscription subscription service (SVOD).

As a result, streaming manufacturers have to wait 36 ​​months before they can present their films on their platform if they are also shown in cinemas.

As a result, the Venice Festival attracted several renowned directing producers with streaming products, including Coen Brothers, Paul Greengrass and Cuaron, who could not compete in Cannes, many of them from the Italian film industry cut off.

Actress Patricia Contreras at the premiere of the film "Rome", which won the Golden Lion Award

They destroyed what they saw as an attack on film theaters and said that every winner of the festival should be available to the general public as well as Netflix subscribers only.

The Italian film industry has called on cultural minister Alberto Bonisoli to decide on the matter and introduce a law that defines a "legal window" between the film and the issue of flows.

The French 36-month rule is the world's toughest, with most other countries deciding for themselves or allowing studios, manufacturers and broadcasters to negotiate on a case-by-case basis.

More flexibility

Bonisoli announced a new law this week from the recently established five-year motion, which has already been charged by the Italian press as "anti-Netflix", which requires that all the films created by the Italian film be broadcast in cinemas before they are streamed.

The law determines the current practice of a 105-day delay and adds some flexibility, as the delay can be reduced to 60 days for movies that are shown in less than 80 cinemas or were surveyed by less than 50,000 people in the first three weeks.

Italian Minister of Culture and Tourism Alberto Bonisoli has announced that the new bill, which will be charged as "anti-Netflix"

"With this regulation we push some movies to go directly or faster in the direction of easier commercialization," said Bonisoli.

At the same time, "it is important to protect theaters, which must maintain the operation of films that can provide income."

Agis Carlo Fontana, the head of the Italian showbiz association, said that the new law protects against "unfair competition (through-demand services) that could create a dangerous short wall".

"Running giants such as Netflix create a lot of money in Italy without creating jobs, while their (budget) policy is far transparent," said Francesco Rutelli, former Mayor of Rome, who heads the Italian cinema and audiovisual company Anica.

Nevertheless, the Il Messagero newspaper said: "blocking Netflix or other platforms that will only increase in numbers is as illusory as it is useless."


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