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BritBox: ITV and BBC have set up plans for a new streaming service



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To the left: Gavin & Stacey, Love Island, Victoria and Happy ValleyCopyright for images
BBC / ITV

Image caption

In the clockwise direction from the top left: Gavin & Stacey, Love Island, Victoria and Happy Valley will be on BritBox

Performances such as Love Island, Gavin & Stacey, Gentleman Jack and Broadchurch will be on ITV and the BBC's BritBox service when it starts this year.

Broadcasters combine the power to establish a subscription service in the United Kingdom as a competitor such as Netflix.

This will cost £ 5.99 a month in HD, starting between October and late December.

The new programs will also be specially designed for BritBox, with the first coming next year.

Other existing series that will be available will be Victoria, Happy Valley, Les Miserables, Office and Benidorm.

How will BritBox work?

The monthly fee will cover several screens and devices, "which is less than other streaming services," he said.

Many ITV and BBC programs will go to BritBox after they were broadcast on television and dropped from their own programs to catch up on TV stations – BBC iPlayer and ITV Hub. The BBC is soon expected to get the Ofcom regulator permission to show iPlayer for a year as a standard.

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Media captionWhat is BritBox?

In addition to recent shows, there will be thousands of hours of classic British comedies, dramas and documentaries.

However, all BBC and ITV programs will not automatically be included in the BritBox program.

Many of them have been produced by an independent production company that owns rights and could instead sell them to services such as Netflix after television shows, as previously happened with hits like Peaky Blinders. Some BBC and ITV suggest they are already on Netflix, like Happy Valley, will move to Britbox – but it will again depend on who has rights.

The BBC and Netflix will continue to co-produce programs as a way of sharing costs, especially for big budget drama. However, BBC director-general Tony Hall said that BritBox was "the most important place in which we want our material to end".

How does the price compare to other services?

  • BritBox – 5.99 € for viewing HD and viewing on multiple screens
  • Netflix – £ 5.99 for the base package rises to £ 8.99 for a standard plan, including HD on two screens. Ultra HD and simultaneous viewing with four screens are £ 11.99.
  • Amazon Prime – £ 5.99 for up to three screens at the same time.
  • Now TV – £ 7.99 for a fun pass, with additional accessories – Cinema Pass (£ 11.99), Sports (£ 33.99), Kids (£ 3.99)
  • YouTube Premium – 11.99 €

Did not the viewers pay for classic BBC programs once?

Asked why spectators should pay an extra fee for watching programs originally funded by royalty, Lord Hall compared BritBox to release the program on a DVD.

"This is the BBC said it's a secondary market – you pay for content when we show it," he said. "It's just a modern version of this and even better version of it, because it used to get upset when you saw the program on the BBC and you could not get a DVD."

Any money that the company will generate will be reintroduced into the production of programs, he said. "I think this is definitely a win for royalty payments."

New performances specifically designed for the new platform will be exclusive to BritBox, and the annual budget for the original programming will be in tens of millions of pounds. By comparison, Netflix spent $ 12 billion last year on programs.

Copyright for images
ITV / Shutterstock

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Broadchurch will be one of the offers

Why are the BBC and ITV doing this?

Usually, the contestants want the radio station to be established in a highly competitive commercial streaming world against netfliks, Amazon and NowTV, while Disney + and AppleTV + are about to start.

The BBC and ITV tried to start something similar a decade ago but were blocked by regulators. They are now trying to catch up with their heavy rivals.

Netflix has more than 150 million subscribers around the world – but this week has dropped since it has added fewer viewers over the past three months than expected in the last three months.

The BBC and ITV presented BritBox in North America in 2017, featuring programs such as Midsomer Murders, Poirot and Only Fools and Horses. Now it has 650,000 subscribers, the Chief Executive Officer of ITV Carolyn McCall said "exceeding its goals."

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The BBC, which has recently adapted Les Miserables, will have 10% BritBox at the start of the deal, while ITV will oversee 90%.

The point is that BritBox is another way to attract your eyes and to get money from the latest catalogs of publishers. Ladies Carolyn said that the BritBox introduction agreement in the United Kingdom was a "milestone".

She said: "In-demand video on demand is becoming more and more popular with consumers who want to watch what they want when they want to watch it. They are also willing to pay for this ease of access to quality content, so BritBox touches this and the new source of revenue for public broadcasting in the United Kingdom. "

ITV will own 90% of BritBox's new service, and the initial 10% share of the BBC may increase in the future to 25%.

Lord Hall insisted that this was not the first step to changing the BBC from a licensed organization into a subscription model. "Fundamental financing for the future must be through royalties," he said.

Will people want to apply?

In Friday's press release, it is stated that "viewers will want to subscribe to BritBox because it is uniquely British" and that in the UK there is an increasing demand for inbound services.

Five million homes have more than one subscription TV service – annual growth is 34%.

Former BBC executive Ashley Highfield said he believed the monthly price was "about right" and that BritBox would end up with "low-million" subscribers.

He told BBC News: "I do not think they think this is something that will take over from Netflix.

TV critic Emma Bullimore said she would ask viewers to pay for mostly old content, "very difficult". She told the BBC: "I think it will be successful in the long run. In the short term, I think it will be a battle."

She added: "The bad news for TV fans is that we will have to pay for the amount of individual subscriptions. Now, most people have their own TVs, maybe Sky and Netflix – if you have to pay for Netflix, Amazon, Disney, BritBox … it will be pretty dear. "

Broadcasting analyst Tom Harrington from the Enders analysis said "it's definitely a market for a lot of British content," but BritBox is hard to sell.

"You'll get a lot of content you've seen earlier, content that you think you might have paid earlier, and content that was available for one year on iPlayer," he said. "Why people sign up for services are usually for new, original content, and this will be a bit on this service."

His budget for the original programming and technology will not compete with those American giants, he added. "It will not be Netflix's killer. Amazon will not take over in any way. At best, this will be almost a niche service besides the two."

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