I never really wanted Amazon Prime.
At the beginning, I applied for a membership program in Amazon to gain access to the Washington Post. In 2017, the one-year subscription fee was 99 euros. For the same price, I could apply for the Amazon Prime and get six months for Freedom's Post – Amazon CEO Jeff Bezos is the owner of the paper – and the next few months for $ 3.99. If I had to pay 99 euros, I thought I would get an invoice.
The first year I read a lot of Washington Post and used Prime Minister a little bit. I lived in New York, a city where almost everything you can think of – clothes, groceries, toiletries, window boxes, LED decorative lighting, the latest novel Mohsin Hamid – nearby. From my apartment I could walk to Target, four grocery stores, two hardware stores, three pharmacies, two agricultural markets and countless restaurants. I worked five minutes from Home Depot, Best Buy, Harmon Face Values, the best store for health and beauty you'll ever find in Manhattan, Trader Joe's, The Container Store, Staples, T.J. Maxx, Marshalls and Bed Bath & Beyond.
Many people – probably most – do not have this wealth of shopping minutes from their home or office. But I am, and if the Prime Minister was too much, I would feel excessive. I rarely bought in bulk, because of the lack of storage space in my apartment, so there was no complaint about arranging large household orders. Reporting about the Amazon also made me dissatisfied with working practices in the company, the company's culture, dealing with third-party dealers, hunting for another game for the North American headquarters, and everything Amazon knew about me. I never got used to the emails sent by Amazon a day or two after viewing, but I did not buy the product. "Hi Ali," Amazon said, as we were friends. »Are you looking for something in our store Charger & Adapters? If so, you may be interested in these items. «
The next year I accidentally got Prime. Amazon automatically restores your Prime account, probably one of the reasons why the service has such a high retention rate. This automatic extension can not be turned off if you cancel an account, but you can re-order a few days before receiving your subscription. This email flown through my mailbox, partly because it seemed that all other automated emails sent by Amazon had been sent to me, which I reflexively deleted.
I used my accidental Prime to watch some Amazon TV shows (Fleabag, Catastrophe, Mozart in the jungle) and for occasional online ordering. I decided that it was not enough to justify a subscription. In January, when they stayed for three months in my subscription, I tried to cancel my account. Amazon triggered an alarm.
"T The items associated with your membership in the premier will be affected if you cancel membership," she declared the cancellation page, listing the benefits that would have been lost. There was no way to determine whether this would happen immediately, or if my presidential benefits would continue until the end of my current subscription. Googling did not explain this, so I asked the Amazonian press team.
"Members of the Presidency who have benefited from their benefits can cancel their membership and will still have access to premium benefits until the next renewal period," said Lauren Englund, Amazon's representative. "The date when your membership ends and your benefits are disabled is displayed on the back of the cancellation process."
It seemed to me that this information for me, the consumer, would be more useful on the first page of the cancellation procedure, but probably less useful for Amazon, which obviously meant to keep me registered. I asked Englund why Amazon did not include the option to stop the automatic extension, instead of sending a reminder beforehand. "This option is displayed at the back of the canceling process, on End on [XX date of next renewal period], "Wrote Englund.
In fact, the President's cancellation requires that you confirm your intention three times. After the first warning, Amazon asks you to consider "switching to monthly payments". (Prime is more expensive on monthly basis, to $ 12.99 per month, as for annual membership fees of $ 119). he told me the date of the end of his benefits. I canceled.
How is life after the president? Totally good. It turned out that you can still use Amazon without the main account, which is easy to forget when it comes to such a large site as being geared toward first-class customers. It certainly takes longer for the ship to be transported, but not so much things that most people need as urgently as unexpectedly, so you can not plan ahead and wait a week to come. I recently moved to London and used Amazon to buy a British filter – here's the water extremely difficult – and a USB charger without any problems. Both came even faster, as announced by Amazon. I know that there are many people who have the president's account and who are happy to share the application for television streaming purposes. I'm still paying for the Washington Post.
I'm not saying that you would have to cancel your Amazon Prime account. Every situation is different. Amazon can be essential for many households, especially for people who do not have access to a car or a good transit, or take time to shop. Bezos famously said that he wanted the prime minister to be "so good that he would be irresponsible not to be a member." in the country – show that Amazon has repaired Bes's words.
In my opinion, before the fifth annual shopping holiday in Amazon, suggest that you take a critical look at your president's account and ask yourself to keep it out of habit or because you actually want it or need it. It seems to me that it is difficult for the president to escape for three main reasons: this is a really good service, automatically renews and, most importantly, changes our behavior as consumers.
First, like many other digital services – Uber, Postmates, Instacart, to name a few, – encourages us to impulse shopping, we expect that we will always be able to press the button and get something more or less on demand. Amazon is currently working to double the day-to-day delivery of the standard to Prime, doubling it at a speed suggestion, and it's not difficult to imagine that this window will shrink for a few hours when the company will get drones from the ground. This approach to shopping is seductive, but even slower purchases can feel good. If you change your mind, Amazon will not hesitate to take you back.