The 2021 Statehood Day file (October 1-October 7) has ended. According to the lighthouse’s professional version, as of 24:00 on October 7, the box office in the records of National Day 2021 was 4.377 billion yuan and more, the film was watched by more than 93 million people.
The one-day box office broke a record 600 million for 6 days in a row
National Day documents for the Year of the Ox, “Lake Changjin”, “My Fathers and I”, “Pipiru and Luxisi: A Canned Man”, “Tyrannosaurus Rex in a Big Ear”, “Five Young Boys” and “Eagle” “” Catch the Chicken “,” Save the Donuts: Time and Space Rescue “,” Explore the Cat Mermaid “, a total of 8 films are released, covering war, plot, comedy, animation, etc.topic。
“My Father and I” movie poster “Changjin Lake”
According to Beacon Professional Edition, from 2018 to 2020, the box office of films on National Day in mainland China will amount to 1.908 billion, 4.466 billion and 3.967 billion, respectively. By 24:00 on October 7, the treasury of the state day in 2021 was 4.377 billion, which is the second place from the treasury of the state day in 2019.
It is worth mentioning that in the first 6 days of the documentation on the national day (from 1 October to 6 October), for the first time, the one-day box office exceeded 600 million cash registers for six consecutive days.
Fu Yalong, deputy director general of the Yeen Solution Center, said in an interview with Sino-Singapore-based journalist Jingwei that from a film market perspective, the box office of this year’s stalls on National Day has essentially risen to what was previously an epidemic. And for six days in a row, the one-day box office remained above 600 million yuan, a record. According to Yien monitoring data, in terms of audience mood when watching movies, this year’s National File Day satisfaction is 89.1 points, which is the highest result in the same period in history and the highest satisfaction in the period of historical research (Chinese filmYien Art and Data Research CenterResearch) .Whatever the box office or atmosphere it turned outChinese filmBasics and power of the market.
Fu Yalong also said the Matthew effect is too great on this year’s National Day, and the shortage of mid-band films is more pronounced. The main limitation in the film market in my country is the content level. Leveraged from the film industry and the content creation offer needs to be addressed with great effort. The second point is that this year, on National Day, the number of films watching films is lower than last year and even worse than in 2019 before the epidemic. Although there are factors that affect the length of “Lake Changjin”, this is also reflected in To a certain extent, the number of people watching movies and the corresponding ticket prices have increased. Attention should also be paid to the regulation in the future. In particular, cultivating and directing consumer habits such as audience size and frequency of watching movies is the most important support point of the film market.
“Lake Changjin” at the Word of Mouth box office achieves double good harvests
According to the Beacon Professional Edition, in seven days of the national holiday, the “Lake Changjin” box office exceeded 3.205 billion (a total of 3.41 billion since the issue) and became the state day box office champion. . The box office “My Father and I” exceeded 965 million (a total of 1.056 billion from the issue), and the box office “Pipiru and Luxisi: Canned Man” exceeded 41.95 million (a total of 45.35 million from the issue) listed on the stands national day, second and third place at the box office.
Source: Lighthouse Professional Edition, Maoyan Professional Edition
“Lake Changjin” became a National Day hit this year, and a single film contributed more than 70% of the box office for National Day. In addition to box office sales, “Lake Changjin” scored 9.5 points in both the Lighthouse Professional Edition and the Maoyan Professional Edition.
In addition, the Beacon expert edition shows that “Changjin Lake” broke 24 records as of 24.00 on October 7, including the cumulative box office of the National Day of Chinese Film History and the number of people at the National Day of Chinese Film History.
Yu Dong, president of the Bona Film Group and lead producer of “Lake Changjin,” told reporters from Sino-Singapore’s Jingwei that this time “Lake Changjin” was recognized by the audience and the market and is inseparable from it.Chinese filmThe rapid development of the industry and the sincere cooperation of all parties in the industry also stem from the strong appeal of the spirit of “resisting American aggression and helping Korea”. Chinese filmmakers need to create more sophisticated, artistic, and well-made film works to achieve a “double harvest” in social and economic benefits.
Yu Dong believes that by jointly promoting policies, markets and creators, more quality themed works will emerge in the Chinese film market. to the world market.
According to Fu Yalong, “Changjin Lake” has a high degree of completion of the cast, storytelling and production from the point of view of the film itself, and its story and thematic label are very appropriate for the National Day file. Background and emotional expression are also published. Meet the needs of your current audience. In addition, the strategy and rhythm of the forecast successfully paved the way for the viewer’s transformation.
(Source: Sino-Singaporean Jingwei)