There are a few who are willing to pay more for the idea that something is exclusive, rare and therefore a luxury. In fact, American store also did it No payment.
In fact, it was sufficient to create Instagram's website and Instagram account, so that the footwear company would attract a group of social media who decided to attend the opening of a non-existent new store. In addition, at least one has paid up to $ 640 dollars (about 430 thousand thousands of thousands of thousands of Chilean pesos) for shoes that are really very cheap.
CNN reports that it is part of a viral campaign that prompted the emergence of a fake new luxury store called "Palessi", which was at a shopping center in Los Angeles. 80 participants were invited to the opening, the shelves were filled with cheap free shoes, prices rose with the exclusivity illusion, the rest was a history in two days of false opening.
Among the impact comments, it was possible to capture the stories of "sophisticated" shoes presented in the store, and even claimed to pay up to $ 500 for footwear, which does not actually exceed $ 19.99 (about $ 13,500).
Together, the store managed to sell $ 3 thousand dollars in both days, but all the money was returned to its effects. Also in free payment they were allowed to have the impacts that they won with their shoes and paid them a small amount because they took part. And, obviously, the back company won the commercial to show their affordable shoes are also in fashion.