In February 2018, Google finally activated the Chrome ad blocker that the company released a year earlier. In 2017, the news made a big impact because the ad blockers were a great enemy of Mountain View, as we were talking about the largest online advertising giant, a site that takes a lot of convenience to Facebook, which goes farther apart than others, such as Amazon or Microsoft.
When we entered the practice, we realized that the blocker was very far from the rest that we already knew, and the kind against which the media were. Although Google has become a dangerous judge of online advertising, something that has further strengthened its position is assumed that the blocker would only go against inappropriate advertising, where there was a consensus that it seriously harms web moderence. There would have been 12 types of ads are automatically blockedand send reports to administrators to make changes.
Now, after almost a year working in Europe and North America, and after activating in December in Chromium 71, Google announced this ad blocker will be global since July 9th. For example, users from Latin America will finally stop seeing very annoying ads (although it may have already been done, as the pages were adapted to the required changes). It is expected that it will be the version that collects the change Chrome 76 or Chrome 77.
Google and the Coalition for Better Ads are looking for results
According to Google, "the goal of the action is not filtering ads, but building a better website for users around the world." In this respect, they are inspired by the owners of many websites to improve the experience of the ads displayed, which they have done in Europe, Canada and the United States.
According to Google, only 1% of websites have seen that their ads are filtered
According to the company, to date, Two thirds of the publications that do not meet the Better Ads standards are now defended by the defender. In addition, among the millions of websites that have been analyzed so far, less than one percent have suffered Google action filters and coalitions for better ads. They do not explain whether this is because good practices have been taken into account before the blockers have begun to work, or if the state of the web is not as negative as it might have been.