ASUS has long since disappeared from the sales ranking, that is, their ZenFone phones that normally run their catalogs are limited to certain Asian countries and have little or no presence in the Western world. Nevertheless, the company continued its usual speed, however The time has come to get the rudder.
As announced yesterday, ASUS is preparing a change of CEO after several years in which the division of smartphones does not get the increase expected by the company. Jerry Shen resigns and goes to iFast, one start which was originally supported by ASUS itself and will focus its activity on artificial intelligence and internet stuff. However, there will also be a change in the strategy.
New directors, a new direction for the game and performance
With a strong presence in the world of video games, ASUS recently introduced its first mobile phone, specializing in video games online. ASUS ROG has recently debuted its phone and has recently been sold in Spain and other countries to try to expand the ROG brand into other sectors. The Republic of players enjoy a reputation among traditional players and are transferring to the mobile world.
This is exactly the strategy that will continue in ASUS from now on when the new director will take control of the company. Although in fact The command will take two people. SY Hsu, currently responsible for the ASUS computer area, and Samson Hu, who is currently responsible for the entire part of the customer service. New direction for a new course.
However, mobile gaming will not be the only ones ASUS will focus on from 1 January 2019, but will also focus its efforts on creating phones for the most demanding users. Power in abundance and good autonomy, offering high-level experience, and stop focusing on more phones mainstream that they do not work up to now, as expected.
The company will begin this route on 1 January, the date on which the management change in an enterprise will be effectively produced. It should be hoped that we will continue to see that ROG models reach their catalog and that the first ROG phone will become the first of many others. We hope that ASUS will redirect the company, we want them the best for the future.
Via | Anandtech