Thursday , July 29 2021

Water Girl Fiji: Legal battle for the Golden Globes model

The model stands and poses in the background a shot with player Richard MaddenCopyright for images
Getty Images

Image caption

The model is visible here for the best winners of the best television actors Richard Madden

A model that found viral fame, which is likely to overshadow the celebrity on the Golden Globe carpet, is locked into a legal battle with a bottled water company that has helped her celebrate.

Kelly Steinbeich, who uses the name Kelleth Cuthbert for the model, became known overnight as the Fiji Water Girl.

They photographed her with a smile when she held a tray of water bottles at a celebratory event in Hollywood.

With Fiji now they are arguing about the use of her image in marketing.

The Canadian model, 31, filed a lawsuit against Fiji Water and its owner, Wonderful Company, in January, after using its suitability for promotional cardboard cuts.

She accused the company of unauthorized use of her photograph, similarity and identity for the global advertising campaign.

In a counter Friday, the owners of Fiji's water said that Steinbeich consciously signed an exclusive one-year contract, worth $ 90,000, accusing her of "simple greed."

Copyright for images
Getty Images

Image caption

Ms. Steinbach poses for actress Judy Greer

They described her action as "an apparent attempt to transfer contractual obligations" and said that she is now trying to extort them for up to $ 500,000.

"Mrs Steinbach has now bite her hand, which keeps her, with an action for the company itself, which is fully responsible for providing opportunities and resources to exploit its passing 15 minutes of internet glory," claims the lawsuit.

Since the models of the model were widespread in January, the model gathers more than 200,000 followers on Instagram, television appearances and reached its own approval arrangements.

In the interviews after the virus, Mrs Steinbach denied that she had been asked for photomobilization of images, while insisting she simply performed her work "moistening the stars".

"If you get caught in a photo, you have to look good," she told the local Los Angeles television channel KTLA 5.

"There is not just a camera – there are so many cameras that you are caught in a crossfire, no matter where you are. Only in an arrow. You can not avoid it."

Her legal team described the prototype as a commercial trick.

"Kelleth will not be intimidated by Fiji's water, a wonderful company or its billionaire owners," said her lawyer Kecia Reynolds.

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