NHL, adidas reveals eco-friendly jerseys for the 2019 All-Star Game


The new special race adizero Authentic Pro x Parley will be wearing the best NHL players exclusively for SAP's All-Star SAP NHL ™ on Friday, January 25 (at 18:00, 21:00 ET, NBCSN, SN, CBC); TVAS) and for the Honda All-Star 2019 Honda NHL event on Saturday, January 26 (at 5 pm ET, NBC, SN, CBC, TVAS) at SAP Center in San Jose, California, home to San Jose Sharks.

Each T-shirt is made with Parley Ocean Plastic ™, a series of materials made from recycled marine plastic scrap, and is designed to be a symbol of change in the ocean protection movement. The adidas x Parley partnership, which represents a threat to the filament, gives a new purpose to plastic bottles (polyester) and other plastic wastes intercepted in marine environments. Adidas and Parley, as part of their partnership and joint efforts to eliminate marine plastic pollution with the Parley AIR strategy (Avoid, Cancel, Transform), convert these various marine plastic wastes into the technical fibers that create the material frame of a durable but airy fabric that is optimal for adidas clothing.

"As a creative sports brand we create products tailored to the athlete, their sport, life and the world, and we are excited to be able to present a special edition of adizero Authentic Pro x Parley jerseys," said Dan Near, director of adidas Hockey. "This initiative continues adidas's commitment to bring the brand's biggest initiative to hockey sport led by ADIZERO – a lighter, cooler, stronger jersey that has redefined fit, feel and lightweight construction, followed by SPEEDFACTORY – the first ever running shoes created for Stanley Cup®, and now the introduction of Parleya into the adidas Authentic NHL jerseys – the first ecologically conscious hockey jersey.

"NHL is a recognized leader in tackling the major environmental challenges and keeping the roots of our game," said Brian Jennings, NHL's lead manager and executive vice president. "Adidas has been an incredible partner in our endeavors and shares our commitment to promoting sustainable business practices. Every year, the NHL All-Star Weekend serves as an opportunity to present innovation in all aspects of our game." San Jose is a great adidas setting to present ecological aware shirts that complement our focus on environmental governance. "

Inspired by the colors of the game – fresh white, like fresh ice plate and contrasting black, as a whole new puck – environmentally-conscious uniforms create an immediate classical aesthetics that is given to the game tools. In order to create a more contemporary look, the jerseys are equipped with the crest of each team, which is the first time that team logos are used for the shingles of the All-Star NHL. Previously, All-Star jerseys presented the NHL shield and the logo of the conference.

Additional design details include contrasting black or white perforated numbers, sleeve names and straps, along with the 2019 NHL All-Star event on the right shoulder. The Parley logo, which marks a genuine jersey and symbolizes eco-innovation in the ocean protection movement, is displayed inside the back of the collar. For a three-game tournament – played in the 3-in-3 format with four teams – the home team will wear a black and visiting team will wear white jerseys.

At the forefront of innovation, design and craftsmanship, the adidas adizero Authentic jersey takes the hockey jersey silhouette to the next level by redefining fit, feeling and lightweight designs. Adidas adizero Authentic jersey is lightweight, colder and stronger with adibero lightweight and twisted numbers, adidas Clima® technology and Aeroknit details, platinum NHL shields and internal battle tape.

Special Edition adidas adidas Authentic Pro NHL All-Star x Parley jerseys will be available for $ 200 USD | $ 220 CAD at adidas.com, adidas.CA, NHLShop.com, NHLShop.ca and NHL stores. For more information and pictures of new jerseys, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasHockey, @adidasca, @NHL #teamadidas #NHLAllStar.

Adidas is committed to increasing the use of eco-innovative materials such as Parley Ocean Plastic® and regenerated ECONYL® yarn in its products as a substitute for primary plastics and symbols and a catalyst for long-term changes. In addition to the special edition of adizero Authentic Pro x Parley jerseys, each player and trainer will also receive the adidas x Parley tool, including adidas ZNE sweaters and pants. In addition, the NHL All-Star Weekend will include Parley with more activations at Fan Fest and within the SAP Arena Arena.

About adidas hockey

adidas is a global designer and developer of sports and lifestyle footwear, clothing and accessories, with the aim of being the best sports brand in the world. As the leader of innovation and design, Adidas engineers are the best in high-performance products to improve athletes, faster and stronger, and create a range of classic and fresh lifestyles and high fashion lines.

In 2015, NHL® and adidas announced a seven-year partnership with adidas as a credible supplier of ice uniforms and official licensed clothing and headwear suppliers. Adigas presented new jerseys of the ADIZERO Authentic NHL for the NHL season 2017-18 for all 31 NHL teams. In the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL T-shirt takes the hockey uniform system to the next level by re-identifying fit, feeling and lightweight construction.

Their NHL List adidas Hockey includes a three-time Stanley Cup® champion (2009, 2016, 2017), 2 times the Conn Smythe Trophy (2016, 2017), 2 times Olympic gold medal (2010, 2014) and 3 times Ted Lindsay Prize (2007, 2013, 2014), Sidney Crosby Pittsburgh Penguins; 2 times Art Ross Trophy (2017, 2018), 2 times Ted Lindsay (2017, 2018) and the winner of the Hart Memorial Trophy (2017), Connor McDavid Edmonton Oilers; Stanley Cup Champion (2011) and 5 times All-Star, Tyler Seguin the stars of Dallas; Stanley Cup Champion (2011) and 4-time winner of the Selke Prize, Patrice Bergeron Boston Bruins; The winner of the Norris Trophy (2013), the Olympic gold medal (2014) and the 2-fold All-Star, P.K. Subban the winner of the Nashville Predators and Norris Trophy (2014), the winner of the NHL Foundation Player Award (2015) and 5 times All-Star, Brent Burns San Jose Sharks and the Calder Trophy 2018 winner (Newspaper of the Year), Mathew Barzal New York Islanders.

About Parley for the oceans

Parley for the oceans is a global network where creators, thinkers and leaders of creative industries, brands, governments and environmental groups combine awareness of the beauty and fragility of the oceans and engage in projects that can end their destruction. The organization has formed links with major corporations, including Adidas, Anheuser Busch InBev (Corona), American Express; United Nations; Maldives and colleagues, which cover the world of science, art, fashion, design, entertainment, sport and exploration of the universe and the ocean. To learn more: www.parley.tv.

About NHL

The National Hockey League (NHL®), founded in 1917, is made up of 31 club members, each of which reflects the international league league with players from more than 20 countries represented on team lists, fighting for the most prized and historic trophy in the professional Sports Stanley Cup®. Every year, NHL gathers over 670 million enthusiasts in the arena and through their partners on national television and radio; more than 151 million subscribers – leagues, teams and players together – on Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The league broadcasts games in over 160 countries and territories through its rights holders, including NBC / NBCSN and the NHL in the US, Sportsnet and TVA in Canada, Viasat in the Nordic region and CCTV and Tencent in China. NHL is reaching fans around the world with games available online in all countries, including live streaming and streaming services at NHL.TV ™. The fans are integrated into mobile devices through the digital assets of the League through the free NHL® application; through nine social media platforms; on SiriusXM network radio NHL; and at NHL.com, which is available in eight languages ​​and has exceptional access to player and team statistics, as well as for every regular season and party entertainment that goes back to the start of the SAP-powered League. NHL aims to build healthy and lively communities through hockey sports by increasing the participation and engagement of young people; promoting positive family experiences; promoting inclusion, positive culture and leadership; and supporting the sustainable impact of the community.


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