Josh Rottenberg and Ryan Faughnder
By the time Marvel Cinematic Universe experienced its Big Bang with a smash in 2008 Iron ManStan Lee has long since retired from official duties in Marvel, and in the spirit of the comic world he decided to be a spiritual grandfather, who was close to a superhero of meat and blood that fans could infuse.
But although Lee did not actively participate in directing the large number of characters he created – including Spider-Man, X-Men, Hulk, Black Panther, Thor and Fantastic Four – his legacy as a key architect, what quickly became dominant Hollywood genre has already been firmly established.
Within a decade of that time Iron ManMarvel Studios, most of which collaborated with Lee Co-creations, collectively increased more than $ 17 billion for Walt Disney Co – and this does not count the extra billions that have been made over the years Man-spider in X Men franchise on Sony Pictures and 20th Century Fox.
"Thank God because Stan Lee has created this universe and these incredible characters," said David Maisel, former president of Marvel Studios Time after Lee's death at the age of 95. "Without him, there would not be anything for us on the screen."
Here are three ways how Lee helped write a game for a modern superhero movie – and eventually transformed the film industry as a whole.
Until Lee arrived, superheroes were generally more like Olympic gods than ordinary people with regular human problems. But since the 1960s with Fantastic Four, Spider-Man and Hulk, Lee and co-creator Jack Kirby have seen a way to attract signs in love that have encountered all of their strength with the same shortcomings, neurosis, relationship problems and everyday headaches , which despise us.
As Lee said Time in 1984, "I thought that he was a boy, Peter Parker, who is also Spider-Man and can hold his walls, spins the web and has the power of 12 people. We said only because he can do it does not mean that everything was perfect in our lives. We created the first superheroes that were not perfect, who took care of paying rent. In a real environment, it was a satirical fantasy. "
Lee superheroes lived in the same world as everyone else, along with all their social illnesses, and their attacks made it much easier for fans to connect with them. This more orientedist approach to the character – and the hidden comical sensibility that Lee brought – continues to form not only Marvel's films, but also franchises such as It's incredible. And even, you could claim comedies that have nothing to do with caps or spandex.
As Seth Rogen wrote on Twitter, "Thank you, Stan Lee, for people who feel different, you realize they are special."
Lee did not independently create the concept of different characters living in the same world; Disney had its own animated Mickey Mouse universe from 1920, while Universal Studios monsters, such as Frankenstein and Wolf Man, would occasionally appear in other films. But before Lee came, comic characters were largely isolated in their narratives (with the notable exception of DC Comics & # 39; Judicial League series combines Batman, Superman, Wonder Woman and other heroes for a set of stories).
After finding that Marvel's superheroes were primarily living in our world – many of them in New York City in Lee – Leeu was only sensible to sometimes meet in the area sometimes. Under his control, Marvel created a wide range of interconnected narratives in which the story of an actor could affect others, and superheroes could join in order to fight the common enemy – or they are also often returning to one another.
Mary Ann Halford, a media and entertainment strategist in New York at OC & C Consulting, said Lee's ability to build a overlapping tapestry of comic book stories laid the foundation for the success of Marvel Studios films. This business model became the driving force of not only a cashier but also a small screen and was copied by other students with different degrees of success – notably Warner Bros with DC Comics films.
"He could have built a connection with comics and heroes, and this is the web, if you want, for movies," she said. Disney will continue to benefit from this anticipation with the upcoming list of films, including release in March Captain Marvel and the continuation of the "Avengers". His space will soon become bigger when Disney brings it X Men signs, including Wolverine and Deadpool, in its acronym for $ 71.3 billion USD for the purchase of Fox, which produces X Men movies. "There will still be exceptional value and his legacy will live."
Master for connecting with fans
Nobody worked tirelessly to cultivate fans like Lee, who was so excellent at marketing and promotion as he was in creating indelible characters. Under Lee's leadership, readers of Marvel Comics became closely acquainted with the artists and writers of the company. In the 1960s, Lee wrote a monthly column, called "Stan's Juice", which he often signed with a personal slogan "Excelsior!"
By the time Hollywood began to deal with films based on the Marvelous signs, comic lovers felt so connected with Lee that he became alive, a symbol of breathing the fandom itself. Lee would continue to appear in dozens of films (he will be seen this month, in animated form, in Disney's Ralph interrupted the internet) and has appeared in many fanatics conventions, such as Comic-Con, the behavior of fans as friends who have not yet met.
To date, Lee's talent for grooming Marvel's pool fans has become a model for each studio department department when it comes to managing his own franchise, superhero, or otherwise.
In an interview with Time in 2012 Lee took home the importance of keeping this direct link with fans. It was not just for him to feel good; was a key component in maintaining its success.
"I've been in this business for as long as I'm dealing with fans that can really be true after I start something, within a few days after receiving mail messages and fan messages, I can tell if we're on the right track or not" he said.