Innovation debuted at the largest furniture showroom in the world
The concept of a transparent OLED display was presented by Panasonic in Salon del Mobile in Milan, Italy – the world's largest furniture and lifestyle exhibition. The screens were part of the installation of a Swiss brand for Vitra furniture.
The transparent OLED display is built into a wooden frame and resembles a glass cabinet. As such it naturally fits into every modern living space. When turned on, it turns into a bright OLED display.
Innovation is the result of work on the conceptual research project carried out by Panasonic and Vitra. The transparent OLED screen is the first idea to use new technologies to integrate audiovisual devices into the living quarters of both companies.
The transparent OLED screen, designed by Scandinavian designers Daniel Ribaken and Panasonic Design Kyoto, is unexpectedly transformed from a passive object into a lively and dynamic element; from something that can be seen in something that needs to be seen.
The OLED display is made of materials such as wood, metal and glass. The technology components are cleverly hidden in a wooden frame, which also plays the role of a stand for the device. The frame is elegantly integrated and a lightweight element that enhances the visual experience and presence.
Panasonic still does not intend to offer a transparent OLED display on the market, but announced that it is actively analyzing device feedback and exploring consumer interest.