Wednesday , June 23 2021

Attention and indebtedness are problems that can endanger "Black Friday" – the economy

BH store promises discounts above 50%
(photo: Leandro Couri / EM / D.A press)

Almost 48% of Belo Horizonte traders who have already planned for mega-event promotions called Black Friday promise a premium of over half the price of consumer products on that date. The other 13.6% will reduce prices between 45% and 50%, according to a survey by Federao do Comrcio de Minas Gerais (Fecomrcio MG). According to the company, a significant number of companies have not yet defined sales strategies when the survey was carried out, which means that the share of participating stores should be higher than last year.

this is the estimate of research analyst Fecomrcia Elise Castro. The main events occurred in the furniture and electro-mechanical sectors (81.3%); fabrics, clothing and drafts (53.3%); books, newspapers, magazines and stationery (50%); and other products for personal and domestic use (50%). About half of the entrepreneurs are expecting about 25% more than the normal sales volume during the black Friday.

A little more than a quarter of consumers in Belo Horizonte (23.8%) are waiting for the arrival of the Brazilian megapromo to go shopping. The Black Friday will be held on the 23rd, inspired by a promotional festival that was created in the USA in the 1990s. "The success of recent years is linked to the fact that the date has become an opportunity for people to expect Christmas shopping, taking advantage of favorable prices, and branding to boost sales and strengthen their presence in the market," says Elisa Castro.

Fecom research
The Fecomrcio MG survey showed that 60% of customers want to take advantage of discounts (photo: Juarez Rodrigues / EM / D.A press)

The Fecomrcio MG survey showed that 60% of customers really want to take advantage of discounts to provide gifts for the holiday season. Most (62.2%) plan to spend more than R $ 500. Another 24% said that they have not yet decided to take advantage of promotions and are therefore sensitive to trade in this period.

The most sought after articles are electronics (34.8%); household appliances (24.6%) and clothing, drafts and accessories (21.7%). In addition to lower prices, they expect a wide range of brands and products (17.2%), as well as ease of payment (17.2%). Among the entrepreneurs heard by Fecomrcio MG, 35% prepared for a mega event.

Consumer precaution and indebtedness are factors that can make sales difficult at the time, which corresponds to 81% of problems that can interfere with business, according to entrepreneurs. A sample of the survey was conducted by 256 companies that were heard between 11 and 18 October.

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