Sunday , March 7 2021

Proximus gets on board Volvo and BMW



With the takeover of the French Mediamobile, the operator will provide traffic information in real time in the traffic information of various car manufacturers.

Accelerator for Be-Mobile. Proximus is a subsidiary specialized in smart mobility just announced Friday acquisition of all shares of the French partner Mediamobile, a subsidiary of the infrastructure operator TDF (for "TeleDiffusion de France", a body born in the mid-1970s, within the framework of the establishment of the ORTF).

If the amount of the operation is not filtered, this is an important development for Ghent, which allows it to increase its geographical presence in France, Germany, Poland and the Nordic countries – in a region where it did not work at that time, but also, and in particular get their hands on providing real-time information on car navigation systems Renault, BMW, Volvo, Toyota or Volkswagen.

Ambition? Become a European leader in smart mobility

A goal that ended with this operation? To become the leader of the European market for everything connected with smart mobile solutions that the French could acquire in order to realize and inflate in the group of about 40 people.

For that, Be-Mobile hears "acts as an intermediary between road managers (cities, motorway network operators … NDLR) on the one hand, and car manufacturers and other mobile service providers (Waze, Google Maps … editor's note) on the other hand"said Jan Cools, executive director and founder of today's Proximus subsidiary, which is the majority shareholder (61.02% of shares) of the company since March 2016. It is clear that"We want to to combine and centralize the data currently available by infrastructure managers to directly communicate to vehicles".

This could happen, for example, with live communication between variable panels in order to limit the maximum speed of traffic as needed, and the recommendations of your program or navigation system have slowed down a bit slowly towards the top of the stopper and in order to minimize it, or even who knows to avoid it if everyone followed the letter to the speed it recommends on its way.

But this goes even further. "If Google Maps for now drives motorists everywhere, even on small streets around schools, where as a city you can not have vehicles in the future, we can imagine that the link between road operators and connected vehicles is in order to be able to take responsibility in these areas. From there, if the vehicle still wants to transfer, it could then be asked to pay a certain amount through a dynamic toll."

In short, Be-Mobile is planning to build bridges in a rising nichee. Why? "As cities and businesses are now increasingly dependent on mobility, due to the large increase in traffic congestion in recent years."Problem size, but temporary because"Someday, we'll come to the world without a cap. Thanks to technology. I am sure. However, it will not happen overnight. This will have to go through the connectivity of all vehicles, autonomous vehicles, shared mobility and multimodality".

A little unknown, including Belgium, Be-Mobile is not the penis weight in the niche it occupies. Melle, founded in 2006 in East-Flanders, created traffic last year with "between 26 and 27 million euros"- when the French Mediamobilia turns to more than 14 million euros in comparison with the same period, according to our estimates.

Auto, traffic, smart car parks …

With a team of 145 people, up to now, their income from the same parts comes from three activities: the automotive industry, first through systems (car manufacturers) and navigation applications (in particular Touris Mobilis, or Flitsmeister in the Netherlands), then traffic management and intelligent parking, and finally the management of dynamic tolls (for heavy goods vehicles in Belgium and Germany) and the fleet.

In some numbers, for example, intelligent parking spaces (for example, automatic detection if the user stays longer than expected to drop someone or drive the race) counts in 14 places, thanks to 2,000 sensors carried out by just over 200,000 parking spaces, which must be paid via SMS to 4411 or through the same name in sixty places. The situation in continuous development, such as traffic management, where "we connect more than 1000 traffic lights in the Netherlands to include green and red traffic lights directly on the dashboard in the Netherlands"congratulates Jan Cools.


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