Seattle / Cupertino, California (APA / Reuters) – Amazon expands the range of Apple products. Shortly before the start of Christmas business, two US rival companies agreed to expand their pre-limited cooperation. The world's largest online retailer announced on Friday that it will sell the latest versions of iPhones, iPads, Apple Watch and other devices in the US, Europe, Japan and India in the coming weeks.
Until now, Amazon offers only a limited set of Apple products, such as Macs and Beats. The new offer does not include Apple's HomePod streaming speaker, which competes with Amazon's online colleagues Echo and the Alexa voice service.
Amazon, Apple and other US technology names, such as Google, do not have enough strong collaboration due to the competitive offer of devices and services. However, Amazon and Apple have now overcome these differences in order to increase sales at the key retail time of the year. The new partnership also shows that Amazon's market power continues to grow in importance for top brands like Apple and Nike, who have long responded to the distribution of their products through a online retailer.
At the same time, Amazon is more difficult to counterfeit branded products. In addition, from January 4, Amazon will remove independent Apple products that are not approved by iPhone for sale in its offer. Nevertheless, customers should continue to be able to buy uncompromised accessories – such as headphones – in an Apple-compatible Internet service store.
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http://www.apple.com/ ~ APA011 2018-11-10 / 03: 31