They offer $ 100,000 for those who leave All year long


The company will select the participant in the week of January 22, in accordance with the rules of the competition. The selected one will not be able to use any smartphone or tablet, although it will be able to use laptops or desktops. You can also use voice enhancements such as Google Home and Amazon Echo.

In compensation for denying his mobile phone, the competitor receives a mobile phone from the 1990s, that is, those who are allowed to call and send SMS only so that they do not completely disconnect. If the competitor is able to reach the end of the year without using smartphones or social networks, he will reward 100,000 dollars. Even if you have only six months, you will receive $ 10,000.

In order to verify that the competitor really fulfilled the goal, Vitaminwater will verify its integrity so that it will be subjected to a test for the detection of lies. Vitamin water leader Natalia Suarez explained: "We think that there is nothing more boring than continuously looking at the phone, and this is an opportunity to do something against routine and that some 100,000 dollars make something extraordinary wonderful with their time."

The biggest smartphone users today are millennia. It is estimated that it has more than 92% of smartphones, according to the latest data from the Pew Research Center. About eight out of ten millennia use their devices to carry out daily tasks such as managing their finances, paying bills, shopping and watching or listening to content online. Those between the ages of 18 and 34 consume entertainment for more than two and a half hours, according to the latest report on the audience in 2018. A poll carried out earlier this year showed that 43% of the millennium says they check the phone at least every 20 minutes. Even among the generations X and even baby boom, the use of smartphones is widespread, with 85% and 67% respectively.


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