Change trend? Slight decrease in prices due to drop in sales – 1 October 2016


Following the persisting withdrawal of consumption, which reached the worst drop in the year by nearly 10% in November, the prices of some products from the base basket have experienced a slight decline. Fall in December. It was for consumer resistance to ensure an increase they can not withstand the deterioration of purchasing power.

According to the Focus Market research firm, some products that rose significantly in November review your pricelist down ", wrote in his latest report.

This was the case of yogurt, which fell by 1.5%, although it increased by 30% between January and December. Oil and flour were two foods that recorded high growth in 2018, which was marked by devaluation. Oil increased by 69% in the year and December, fell by 1.6%. Flour, which rose by 131% in 2018 and fell by 0.3% in the last month of the year. Other price reductions were expressed in spreads (- 4.1%), in toilet paper (- 0.2%), in conventional wines (- 1.8%), and in medium wines (- 4.2%). %) and polenta (- 1.1%).

Damián Di Pace, analyst consultant, explains that: "With such a reduction in the demand of companies that produce products, they decide to liquidate their stocks by cutting prices instead of storing these stocks and exiting to finance a market with a rate higher than 70%, "says that" liquidity costs include price reductions ", sums up.

On the other hand, in some cases seasonal products, high rotation. "The most symbolic example is yogurt," says Di Pace. "This is one of the highest increases in the month of November compared to October, and yet to rise the action was not taken"Something similar happened with desserts, which also had to be lowered because their producers did not have them in stock."

"Dairy is one of the categories that have fallen most in terms of consumption and when he wanted to pay back the price he could not," he concludes.

According to the analyst, this behavior of prices in the gondolas should take into account three factors. On the one hand, the very strong inflationary pressure, which took place between September and October, is almost 12% of increases only in these two months. In addition, the purchasing power of the consumer who came to his ground in the fall, because inflation has reached a ceiling and undermined purchasing power, he says.

"Only now can purchasing power begin to strengthen again before redistribution of parallels and a slowdown in inflation," says Di Pace. "However, this does not appear to be possible in the context of rising rates of basic services representing the first quarter of the year."

According to the Focus Market, which is exempt from Scanntech technology, among the 11 product categories, which increased the most in December 2018 compared to the previous month, are: mayonnaise + 24.2%, liquid juices + 18.2% chocolate + 13,4%, beer + 7,8%, toothpaste + 6,9%, biscuits + 6,7%, bread bread + 6,5%, detergent + 6,1%, non-alcoholic beverages + 5, 8 %, milk + 5.7%, soft bread + 5.4% and dulce de leche + 5.4%.

Considering the period from January to December 2018, among the products that recorded the highest increase, the following products were included: diapers 137.1%, flour + 131.6%, dry pastes 96.6%, liquid juices 78.9%% of hamburgers 71.6%, oil 69.2%, detergent 65.4%, toilet paper 58.9%, herbs 57.8% and dulce de leche 54%.


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