Black January: half of the cars are sold today a year ago


Concessionaires estimate that around 65,000 units will be closed. In the first month of 2018 there were 120,558 registered. "We sell half the cars that were a year ago," the executive director of the leading brand dealer said. Keep in mind that January 2018 was the best start of the year in history, so the comparison is more difficult, but in addition, current demand is among the lowest in recent years. Except for 57,771 patented units that only Mauritius Macrie government took over in 2016, this is the worst January in recent years. On this occasion, due to the lack of a dollar at the end of Kirchner's administration, he got almost paralyzed activity.

The rise in prices in the second half of 2018, due to the jump in the dollar since the end of April, is a decisive factor for this market collapse. In January, general brands introduced new increases between 2% and 6%. This should add to the growth of interest rates and general economic uncertainty, which discourages indebtedness. Half of the car purchases go through quotas either with traditional financing or with previous savings plans. In this context, there are no buyers in sales outlets, so the number of tickets (current sales of dealers, patents carried out last month) is very low.

In the sector, it is estimated that after March or April demand will improve, but the year partly reverses its bad moment. But it's a guess. Today numbers are worrying. If the activity is planned from January to the year, the market almost does not reach 600,000 units. This is the seasonally best month of the year for the number of operations postponed in December to patent the model with the date of the next year. That is why January is the strongest month.

In concessionaires, they continue to offer significant bonuses to gain 0 km before the collapse of sales. Do not forget that the stock of cars was estimated at 260,000 units in December. At the current level of demand it reaches practically by the middle of the year. The discounts offered by the factories are added to those issued by each concessionaire, according to their needs. Therefore, there are many price discrepancies. Discounts can reach 25% or more above the list value. The imported branded trader yesterday acknowledged that it is possible to buy models worth $ 22,000 at a price of $ 16,000 if the business is done in cash.

Additionally, price changes in many models have been added due to changes in internal taxes. Many have fallen. For example, Mercedes-Benz, BMW and MINI have published lists of prices up to $ 7,000 lower than at the end of 2018 in several vehicles. Others increased because of the increase in the tax base of this tax, which amounted to $ 2 million. The example of the Toyota SW4 was the first to publish this newspaper on Monday. This brand was followed by others. Citroën raised the Grand C4 Spacetourer from $ 1,360,000 to $ 1,490,000, up 9.5%. In addition, he again used the Spacetourer utility, now at $ 1,500,000. Meanwhile, Renault has updated the Koleos values ​​from $ 1,033,600 to $ 1,571,551 in its initial version and from $ 1,295,000 to $ 1,969,000 in total. In addition to these increases, a fall in premium vehicle prices will set a ceiling for adjustments that can be achieved across a wide range of generic brands, which will limit the increase in the middle class.


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